Norm O鈥橰eilly, dean of the Graduate School of Business, has co-authored a new book titled Sponsorship is a vital area of sport business and this book is an introduction for practitioners who seek to better understand and use sponsorship. It includes insights into real-world practices from the authors, who have extensive industry experience. “This book represents something very special to me, writing it with two long-time friends/partners in Mark Harrison, agency CEO, and Gashaw Abeza, Towson University professor,鈥 says O鈥橰eilly. 鈥淭his book is a chance to bring academic and professional views together to form what I think is a tremendous ‘how-to’ guide to use sponsorship effectively from inception to implementation.”
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