Susan Myrden, Ph.D.

Education

  • Ph.D., Saint Mary’s University (2013)
  • M.B.A., The University of North Carolina at Greensboro (2005)

Teaching Areas

  • Services Marketing
  • Sport Marketing

Awards / Honors

  • Faculty Mentor Impact Award (2024) – 91爆料
  • Carol B. Gilmore Memorial Service Award (2023) – 91爆料 – Maine Business School
  • Inducted into Beta Gamma Sigma (2022) – Nominated by BGS Student Officers听
  • Excellence in Research Award (2020) –听91爆料 鈥 Maine Business School
  • Bangor Savings Bank/Lyndon Paul LoRusso Faculty Development Fund (2017) –听91爆料
  • Faculty Research Fund 鈥 Summer Faculty Research Award (2017) –听91爆料
  • CEEMAN/Emerald Case Writing Competition:听3rd prize听(2012) –听CEEMAN/Emerald, Cape Town, South Africa
  • Best Reviewer Award (2012) – ASAC Case Track, St. John’s, Newfoundland
  • Dark Side Case Competition – Winner (2011) 鈥撎Academy of Management, San Antonio, Texas
  • Best Reviewer Award (2011) –听ASAC Case Track, Montreal, Quebec

Publications

Peer-Reviewed Journal Articles

K枚cher, S., Alkire, L., K枚cher, S.,听Myrden, S., & O鈥機onnor, G. (2025) Consumers鈥 Climate Change Engagement: Conceptualization, Scale Development, and Assessment,听Journal of Business Research, 199.

Gilbert, S., Dimoff, J., Mullen, J., Kelloway, E. K., Thibault, T., Jones-Chick, R., Myers, V., Shaw, J., &听Myrden, S.听(2025). The Health and Safety of Retail and Service Workers during COVID-19: The Role of Safety Leadership,听Occupational Health Science,听9(1), 155-179.

Alkire, L.,听Myrden, S., Kocher, S., and O鈥機onnor, G. (2023) Cultural Drivers of Health Engagement.听Journal of International Marketing,听31 (1), pp. 90-105.

Das, M. and听Myrden, S.听(2022), ASEAN Basketball League: Game On or Game Over?听Case Research Journal,听42 (3).

Warmath, D., Winterstein, A., and听Myrden, S.听(2022).听Parents and Coaches as Transformational Leaders: Motivating High School Athletes鈥 Intentions to Report Concussion Symptoms Across Socioeconomic Statuses.听Social Science and Medicine,听292, 114559.

O’Connor, G., Myrden, S., Alkire, L., Lee, K.,听听K枚cher, S.,听Kandampully, J., and Williams, J. (2021)听Digital Health Experience: A Regulatory Focus Perspective.听Journal of Interactive Marketing, 56, pp. 121-136.

Das, M. and听Myrden, S. (2021) America’s Major League Soccer: Artificial Intelligence & the Quest to Become a World Class League.听The Case Journal, 17(2), pp. 202-225.

Alkire, L., O’Connor, G., Myrden, S., Kocher, S. (2020) Patient Experience in the Digital Age: An Investigation into the Effect of Generational Cohorts.听Journal of Retailing and Consumer Services,听57.

Jones, T.,听Myrden, S., Dacin, P. (2020). .听Journal of Services Marketing, Vol. 34, No. 4, pp. 529-548.

Das, M. and听Myrden, S. (2020) Asian Football: How Corruption Disrupted Marketing Value in the Game’s Largest Fan Market.听The Case Journal,听Vol. 16 No. 5, pp. 585-614.

Warmath, D., Winterstein, A., and听Myrden, S.听(2020). Sport Motivation as a Possible Indicator of Concussion Reporting Intentions Among Young Athletes.听Clinical Journal of Sports Medicine, 31(5), pp. e216-e220

Ford, D.,听Myrden, S., & Kelloway, E. K. (2016). Workplace Aggression Targets’ Vulnerability Factor: Job Engagement.听International Journal of Workplace Health Management, Vol. 9, No. 2, pp. 202-220.听听

Myrden, S.听& Kelloway, E. K. (2015). Leading to Customer Loyalty: A Daily Test of the Service-Profit Chain. Journal of Services Marketing, Vol. 29, No. 6/7, pp. 585-598.听

Myrden, S. & Kelloway, E. K. (2015). Young Workers’ Perception of Brand Image: Main and Moderating Effects.听Journal of Organizational Effectiveness: People and Performance, Vol. 2, No. 3, pp. 1-15.听[article]

Ford, D.,听Myrden, S.听and Jones, T. (2015). Understanding 鈥淒isengagement from Knowledge Sharing鈥: Engagement Theory Versus Adaptive Cost Theory. Journal of Knowledge Management, Vol. 19, No. 3, pp. 476 鈥 496.听

Myrden, S.听and Kelloway, K. (2014). Service Guarantees: The Impact of Playing 鈥楬ard to Get鈥 on Perceptions of Firm Credibility and Repurchase Intent.听Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 27, pp. 55 鈥 69.听

Myrden, S. and Sanderson, K. (2013). Kraft Foods Argentina: The H1N1 disparity. Case with teaching note. In Fatien Diochon, P., Raufflet, E. and Mills, A. (Eds.),听The Dark Side 鈥 Critical Cases on the Downside of Business听(pp. 72 鈥 85). 2nd Edition. Sheffield: Greenleaf.

Myrden, S.听and Stapleton, D. (2012). Spark Marketing: Responding to Market Opportunities and an Industry Shake-up. In MacKenzie, H. F. (Eds.),听Contemporary Canadian Marketing Cases.听5th Edition, (pp. 134-141). Toronto: Pearson.

Myrden, S., Mills, A. J., Helms-Mills (2011). The Gendering of Air Canada: A Critical Hermeneutic Approach.听Canadian Journal of Administrative Sciences, Vol. 28, No. 4, pp. 440 鈥 452.听

Williamson, N., Cramer, S. and听Myrden, S.听(2009). Enhancing Governmentally Sponsored Export Promotions Through Better Segmentation of the Market of a State鈥檚 Manufacturing Concerns.听International Trade Journal,听Vol. 23, No. 3, pp. 258 鈥 300.听[article]

Book Chapters

Myrden, S. E., Mills, A., and Helms-Mills, J. (2017). The Gendering of Air Canada: A Critical Hermeneutic Approach. In Mills, A. (Eds.) Insights and Research on the study of Gender and Intersectionality in International Airline Cultures听(pp.131 鈥 156). Bingley: Emerald.

Peer-Reviewed Conference Presentations

Stough, R. and听Myrden, S.听(2025). Ugliness is only skin deep: the effects of green consumption value on preference for unattractive products, RARCS Conference,听Zagreb, Croatia (July 2025).

Raki, A., Burggraf, S., Kullak, F., Peine, L., Kabadayi, S., and听Myrden, S. (2024). Service Ecosystem Agility as a Response to Different Types of Crises,听SERVSIG Conference,听Bordeaux, France.

Alkire, L., Myrden, S., Kocher, S., O鈥機onnor, G. (2022). Health Engagement: An Examination into Cultural Drivers, SERVSIG Conference, Glasgow, Scotland.

Alkire, L., O鈥機onnor, G.,听Myrden, S.,听Kocher, S. (2020). Exploring intergenerational customer experience with healthcare technology, Frontiers in Service Conference,听Boston, Massachusetts.

Warmath, D.,听Myrden, S.,听and Winterstein, A. (2020). Reading the tea leaves: The role of self-determination theory and the socio-ecological model in help-seeking behavior, Frontiers in Service Conference,听Boston, Massachusetts.

Warmath, D.,听Myrden, S.,听and Winterstein, A. (2020). Concussion reporting motivation in a socio-ecological context: The high school athletes experience. GLATA Annual Meeting,听Wheeling, Illinois.

Warmath, D.,听Myrden, S.,听and Winterstein, A. (2019). For the love of the game: Intrinsic motivation as a source of demand for a voluntary need-based service, Frontiers in Service Conference,听Singapore, Singapore.

Warmath, D., Winterstein, A. and听Myrden, S.听(2019). Why we play the game: The influence of sport motivation on concussion reporting, Great Lakes Athletic Trainers鈥 Association Annual Meeting,听Wheeling, Illinois.

O鈥機onnor, G.,听Myrden, S., Nasr, L., Lee, K., Kandampully, J., Williams, J. (2018). Patient Experience in the Age of Healthcare Digital Technology: Exploring the Use of Healthcare Patient Portals,听Service Frontiers Conference,听Austin, Texas.

Myrden, S.听and Kelloway, K. (2013). From leadership to customer loyalty: Reconceptualizing the service-profit-chain. Society for Marketing Advances,听Hilton Head Island, South Carolina.

Jones, T. and听Myrden, S.听(2013). Under new management: An empirical examination of signaling theory in services. American Marketing Association Winter Educators鈥 Conference,听Las Vegas, Nevada.

Ford, D.,听Myrden, S.听and Kelloway, K. (2012). Engagement: The hidden cost or a coping strategy of workplace aggression? Academy of Management Conference,听Boston, Massachusetts.

Myrden, S.听and Stapleton, D. (2012). Spark Marketing: Responding to Market Opportunities and an Industry Shake-up. Case with teaching note. Administrative Sciences Association of Canada Conference,听St. John鈥檚, Newfoundland, Canada.

Myrden, S.听and Kelloway, K. (2012). Employer branding: Winning the war for talent. American Marketing Association Winter Educator鈥檚 Conference, St. Petersburg, Florida.

Delorey, R.,听Myrden, S.听and Loughlin, C. (2012). If you cannot say anything nice 鈥 Perceptions of employee negative word-of-mouth. Canadian Psychological Association Annual Convention,听Halifax, Nova Scotia, Canada.

Myrden, S.听and Kelloway, K. (2011). Service guarantees: The impact of playing 鈥榟ard to get鈥 on perceptions of firm credibility and repurchase intent. American Marketing Association Summer Educators鈥 Conference.听San Francisco, California.

Myrden, S., Delorey, R. and Loughlin, C. (2011). When the web becomes the water cooler: One more reason to treat your employees well. Academy of Management Conference,听San Antonio, Texas.

Myrden, S.听and Sanderson, K. (2011). Kraft Foods Argentina: The H1N1 disparity. Case with teaching note. Winner: Dark Side Case Competition. Academy of Management Conference,听San Antonio, Texas.

Myrden, S.听(2010). Keeping up with the joneses: A legitimacy analysis of the Atlantic schools of business. Atlantic Schools of Business Conference.听Halifax, Nova Scotia, Canada.

Myrden, S., Mills, A. J. and Helms-Mills, J. (2009). The gendering of Air Canada: A critical hermeneutic approach. NASTA Conference.听Helsinki, Finland.

Barnes, J.G. and听Myrden, S.听(2008). Marketing research in the age of customer-focused marketing. Atlantic Schools of Business Conference.听St. John鈥檚, Newfoundland, Canada.

Williamson, N. and听Myrden, S.听(2005). Selecting the optimal time period for use in the creation of import market potential and import market competitiveness variables through shift-share analysis in export market identification research. Association of Marketing Theory & Practice Conference.听Jekyll Island, Georgia.